Creative Dir & Producer ···· Cait Moss
Photographer ····· Gaby Gum
Model ····· Laissa Medeiros
MUA & Hair ·····Bibi Glam
Photographer ····· Gaby Gum
Model ····· Laissa Medeiros
MUA & Hair ·····Bibi Glam
Mercedes Werner/Relaunch Campaign®
After 15 years between New York and Mexico, Mercedes Werner was ready for a new chapter.
The brief was simple: refresh the brand without losing the woman behind it.
I led the creative direction and production of the campaign, building a visual world around Mercedes’ personality — sophisticated, playful, sensual and deeply connected to nature — bringing more than 30 high jewelry pieces into the story.
Rather than treating the jewelry as the subject, we made Mercedes the story.
The brief was simple: refresh the brand without losing the woman behind it.
I led the creative direction and production of the campaign, building a visual world around Mercedes’ personality — sophisticated, playful, sensual and deeply connected to nature — bringing more than 30 high jewelry pieces into the story.
Rather than treating the jewelry as the subject, we made Mercedes the story.
