Shot on the same day as the SS22 lookbook, this campaign was built around one simple idea: make the production work harder.

Over a 15-hour shoot, I coordinated eight talents moving in and out in shifts, managing a continuous flow of styling, shooting and production while keeping the visual language consistent throughout.

The campaign was produced through the same lean model of creative partnerships, negotiated rates and in-kind collaborations I developed for the lookbook — maximizing the production without compromising the creative ambition.

Working with photographer Rodrigo Alvarez, we turned one intensive shooting day into two distinct bodies of work for the brand.

One day. Two campaigns. Eight talents. Fifteen hours.

Same crew.

Same day.

Twice the story.