Creative Dir & Producer ····Cait Moss
Photographer ····· Rodrigo Alvarez
Styling····· Adelaide Bourbon
Models ····· Yohan Guerrero, Eli Munguia, Ilse Flores, Gama, Lorena Ledezma
MUA ····· Fernanda Ortiz
Hair ····· Fracazo Total
Client ····· Adelaide Bourbon
Photographer ····· Rodrigo Alvarez
Styling····· Adelaide Bourbon
Models ····· Yohan Guerrero, Eli Munguia, Ilse Flores, Gama, Lorena Ledezma
MUA ····· Fernanda Ortiz
Hair ····· Fracazo Total
Client ····· Adelaide Bourbon
Laila Jeans - LB SS22 ®
Laila’s first-ever lookbook, exploring a gender-fluid aesthetic, upcycling and a more contemporary approach to denim.
I led the creative direction and production of the 40-look campaign, working with five talents and building a lean production model around the budget. I partnered with creative agencies, photographers, stylists and production teams within my network, balancing paid services with strategic exchanges and in-kind collaborations.
The result was a full-scale fashion lookbook that gave Laila a fresh visual direction without compromising the budget.
40 looks. 6 talents. One tight budget. A lot of creative problem-solving.
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Laila’s first-ever lookbook, exploring a gender-fluid aesthetic, upcycling and a more contemporary approach to denim.
I led the creative direction and production of the 40-look campaign, working with five talents and building a lean production model around the budget. I partnered with creative agencies, photographers, stylists and production teams within my network, balancing paid services with strategic exchanges and in-kind collaborations.
The result was a full-scale fashion lookbook that gave Laila a fresh visual direction without compromising the budget.
40 looks. 6 talents. One tight budget. A lot of creative problem-solving.
