Creative Dir & Producer ········· Dan Chávez
Photographer ········· Juan Luis Lemus “4”
Client ······ Edo Kobayashi, Enrique Lascurain and Marco Victoria



Bells of Ireland®

The idea of it has never occurred to us, simply because of its supererogation.

We saw no need of the impulse — for the propensity. We could not perceive its necessity. We could not understand, that is to say, we could not have understood, had the notion of this primum mobile ever obtruded itself; — we could not have understood in what manner it might be made to further the objects of humanity, either temporal or eternal.




Creative Dir & Producer ····· Dan Chávez & Florencia Gonzalez
Photographer ····· Alum Galvez
Models ····· Diego Bernal, Blanca Mackeon, Marce Cuesta, Beto Baeza
Location ····· Andrea Mares



D+ablo Cold Brew®

The idea of it has never occurred to us, simply because of its supererogation.

We saw no need of the impulse — for the propensity. We could not perceive its necessity. We could not understand, that is to say, we could not have understood, had the notion of this primum mobile ever obtruded itself; — we could not have understood in what manner it might be made to further the objects of humanity, either temporal or eternal.
 



Creative Dir & Producer ····· Dan Chávez
Photographer ·····Rodrigo Alvarez
Models ····· Diego Bernal y Melissa Correa



Ginza Barra - Spring 20®

The idea of it has never occurred to us, simply because of its supererogation.

We saw no need of the impulse — for the propensity. We could not perceive its necessity. We could not understand, that is to say, we could not have understood, had the notion of this primum mobile ever obtruded itself; — we could not have understood in what manner it might be made to further the objects of humanity, either temporal or eternal.




Author ········· Edgar Allan Poe
Medium ········· Print
Published ······ July 1845
Language ······· English



Ginza Barra - Sept 20®


The idea of it has never occurred to us, simply because of its supererogation.

We saw no need of the impulse — for the propensity. We could not perceive its necessity. We could not understand, that is to say, we could not have understood, had the notion of this primum mobile ever obtruded itself; — we could not have understood in what manner it might be made to further the objects of humanity, either temporal or eternal.