Creative Dir & Producer ····Cait Moss
Art Direction ···· Cait Moss
Styling: Nelly Guinand
Photographer ···· Rodrigo Alvarez
Cast ···· José Bañuelos
Realización: Jose Bañuelos y Nelly Guinand
Collab:
GUINAND - ZASH - MARVA - DON JULIO
Art Direction ···· Cait Moss
Styling: Nelly Guinand
Photographer ···· Rodrigo Alvarez
Cast ···· José Bañuelos
Realización: Jose Bañuelos y Nelly Guinand
Collab:
GUINAND - ZASH - MARVA - DON JULIO
SUSANA ORDOVÁS X MARVA & GUINAND
Matching Paths: What happens when fashion, lighting and tablescaping meet?
For Matching Paths, Guinand and Marva came together to create a collection of sculptural lamps, pairing Guinand’s textiles with Marva’s Estela lamps in different colors and sizes.
We built the campaign around Susana Ordovás, a journalist and interior design voice known for her highly personal approach to color, objects and spaces. She wore a single Guinand blouse in different colors throughout the story, creating a visual thread between fashion and interiors.
I led the creative direction, art direction and production, bringing together the two brands and building the world around the collaboration. Zash joined the story with its tableware, while Don Julio came on board for the launch celebration.
The project extended beyond the shoot into a full launch experience — from the collaboration itself to the imagery, styling, table setting and the party that brought everyone together.
One collaboration. Four brands. One very good excuse to throw a party.
Matching Paths: What happens when fashion, lighting and tablescaping meet?
For Matching Paths, Guinand and Marva came together to create a collection of sculptural lamps, pairing Guinand’s textiles with Marva’s Estela lamps in different colors and sizes.
We built the campaign around Susana Ordovás, a journalist and interior design voice known for her highly personal approach to color, objects and spaces. She wore a single Guinand blouse in different colors throughout the story, creating a visual thread between fashion and interiors.
I led the creative direction, art direction and production, bringing together the two brands and building the world around the collaboration. Zash joined the story with its tableware, while Don Julio came on board for the launch celebration.
The project extended beyond the shoot into a full launch experience — from the collaboration itself to the imagery, styling, table setting and the party that brought everyone together.
One collaboration. Four brands. One very good excuse to throw a party.
Creative Dir & Producer ·····Cait Moss
Art Direction ····· Marifer Gonzalez y Andrea Aude
Photographer ····· Alum Galvez
Art Direction ····· Marifer Gonzalez y Andrea Aude
Photographer ····· Alum Galvez
Brera Studio - 1stDibs®
My first campaign in the world of interiors — created to introduce Brera Studio through one of the leading global platforms for collectible design.
The hero piece was a 200 kg handwoven rug, which meant the production was as much about logistics as it was about aesthetics. I coordinated the location, installation and shoot to give the piece the presence it deserved while creating a visual story around the studio’s work.
The result was a campaign designed to position Brera Studio within the world of collectible design — where the object is not simply functional, but becomes the protagonist.
200 kg of rug. One very good reason to make it count.
My first campaign in the world of interiors — created to introduce Brera Studio through one of the leading global platforms for collectible design.
The hero piece was a 200 kg handwoven rug, which meant the production was as much about logistics as it was about aesthetics. I coordinated the location, installation and shoot to give the piece the presence it deserved while creating a visual story around the studio’s work.
The result was a campaign designed to position Brera Studio within the world of collectible design — where the object is not simply functional, but becomes the protagonist.
200 kg of rug. One very good reason to make it count.
Creative Dir & Producer ···· Cait Mos
Art Direction ···· Jose Banuelos
Photographer ···· Ricardo de la Concha
Art Direction ···· Jose Banuelos
Photographer ···· Ricardo de la Concha
MARVA - El Sol Sale Para Todxs
A project that moved beyond the campaign and into the physical world.
I led the creative direction while also managing the project from concept through execution — coordinating production, timelines, teams and the physical installation of the exhibition and its pieces.
From developing the visual narrative to overseeing the production and final assembly on site, I was involved at every stage of bringing the project to life.
The result was a fully realized experience where campaign, objects and exhibition came together as one cohesive story.
From the idea to the installation.
A project that moved beyond the campaign and into the physical world.
I led the creative direction while also managing the project from concept through execution — coordinating production, timelines, teams and the physical installation of the exhibition and its pieces.
From developing the visual narrative to overseeing the production and final assembly on site, I was involved at every stage of bringing the project to life.
The result was a fully realized experience where campaign, objects and exhibition came together as one cohesive story.
From the idea to the installation.
Creative Dir & Producer ·····Cait Moss
Art Direction ····· Marifer Gonzalez y Andrea Aude
Photographer ····· Alejandro Ramirez Orozco
Art Direction ····· Marifer Gonzalez y Andrea Aude
Photographer ····· Alejandro Ramirez Orozco
Brera Studio - Design Week 22®
For Design Week 2022, Brera Studio took a 200 kg rug to one of Mexico City’s most iconic cultural spaces: the Museo Anahuacalli.
I led the creative direction and production, coordinating the shoot around a piece that was anything but easy to move — or easy to photograph. The architecture of the Anahuacalli became part of the story, creating a striking contrast between the scale and weight of the rug and the monumental character of the museum.
Working with art directors Marifer Gonzalez and Andrea Aude and photographer Alejandro Ramirez Orozco, we turned a product shoot into a visual statement around material, scale and Mexican design.
200 kg. One museum. Zero subtlety.
For Design Week 2022, Brera Studio took a 200 kg rug to one of Mexico City’s most iconic cultural spaces: the Museo Anahuacalli.
I led the creative direction and production, coordinating the shoot around a piece that was anything but easy to move — or easy to photograph. The architecture of the Anahuacalli became part of the story, creating a striking contrast between the scale and weight of the rug and the monumental character of the museum.
Working with art directors Marifer Gonzalez and Andrea Aude and photographer Alejandro Ramirez Orozco, we turned a product shoot into a visual statement around material, scale and Mexican design.
200 kg. One museum. Zero subtlety.
ICARO
MARVA STUDIO TEAM :
JOSÉ BAÑUELOS (MARVA STUDIO)
JAQUELINE LOPEZ (MUSELINNE)
CAIT MOSS (MARVA STUDIO)
Creative Industries Incubation · 2025–2026
As part of ÍCARO, an 18-month incubation program for creative industries, I led the development of a new strategic project for Marva Studio — exploring how the brand’s creative and social model could translate into new business opportunities.
Over the course of the program, I developed the project through mentorships, four exhibitions, one-on-one quick-pitch sessions with mentors, and a final pitch presented to a jury.
I developed the concept, business proposition and presentation, taking the project from initial idea through its final pitch.
The project was presented to senior executives from multinational brands, banking institutions and educational organizations, putting Marva’s model into conversation with leaders beyond the design industry.
From creative practice to business proposition.
MARVA STUDIO TEAM :
JOSÉ BAÑUELOS (MARVA STUDIO)
JAQUELINE LOPEZ (MUSELINNE)
CAIT MOSS (MARVA STUDIO)
Creative Industries Incubation · 2025–2026
As part of ÍCARO, an 18-month incubation program for creative industries, I led the development of a new strategic project for Marva Studio — exploring how the brand’s creative and social model could translate into new business opportunities.
Over the course of the program, I developed the project through mentorships, four exhibitions, one-on-one quick-pitch sessions with mentors, and a final pitch presented to a jury.
I developed the concept, business proposition and presentation, taking the project from initial idea through its final pitch.
The project was presented to senior executives from multinational brands, banking institutions and educational organizations, putting Marva’s model into conversation with leaders beyond the design industry.
From creative practice to business proposition.
