Home            Contact            About me
Creative Dir & Producer ····Cait Moss
Photographer ····· Rodrigo Alvarez
Model ····· Raquel Cháves
Brands ····· Self-Portrait, Cult Gaia,
Cinq a Sept, Paige, Equipment


Be Concept Store/Spring 2020®

Shot at the very beginning of COVID, when productions suddenly had to become much more intimate.

There was no makeup artist. No hairstylist. No production crew to hide behind. Raquel did her own makeup, I did her hair, and together with photographer Rodrigo Alvarez, we built the story around what we had.

A home-like setting, a stripped-back production and a lineup of Self-Portrait, Cult Gaia, Cinq à Sept, Paige and Equipment became a fashion story with its own personality.

Sometimes the best creative direction is simply figuring it out.



No glam squad.

No production circus.

Just great clothes, a great face and a little ingenuity.

Made at home. Made to look good.