Holiday 2020 was not exactly a season for elaborate productions.

We started at my ex’s house — because apparently that was our production studio — and later took the shoot into the streets of Condesa after dark, turning the neighborhood into our set.

Working with photographer Rodrigo Alvarez, we embraced the nature of the production and let the night, the city and whatever happened along the way shape the story.

At some point, we ran into a dog walker. He had a dog. We needed a dog. So, naturally, the dog joined the campaign.

I led the creative direction and production, making the most of what we had and turning a very low-key setup into a campaign with personality.

We went out for a shoot.

We came back with a campaign, my ex’s hous,  a dog and a story.