Creative Dir & Producer ···· Cait Moss Photographer ····· Rodrigo Alvarez
Model ····· Lucrazy
Styling····· Nathalia Cravioto
MUA & Hair ····· Nena Villarino
Brands ····· Self-Portrait, Cult Gaia,
Zadig et Voltaire, Jonathan Simkhai, Patbo.
Model ····· Lucrazy
Styling····· Nathalia Cravioto
MUA & Hair ····· Nena Villarino
Brands ····· Self-Portrait, Cult Gaia,
Zadig et Voltaire, Jonathan Simkhai, Patbo.
Be Concept Store/Fall Winter 21®
For Fall 2021, BE was introducing a new lineup of brands to its world.
We took the story to Círculo Mexicano in Mexico City, using its architecture, textures and sense of place as the backdrop for a fashion editorial designed to introduce the new collections with a distinct point of view.
I led the creative direction and production, working with the team to create a campaign that felt less like a traditional retail lookbook and more like a fashion story — giving each new brand its own presence while keeping the overall narrative cohesive.
We took the story to Círculo Mexicano in Mexico City, using its architecture, textures and sense of place as the backdrop for a fashion editorial designed to introduce the new collections with a distinct point of view.
I led the creative direction and production, working with the team to create a campaign that felt less like a traditional retail lookbook and more like a fashion story — giving each new brand its own presence while keeping the overall narrative cohesive.
New brands.
New season.
One very Mexican backdrop.
New season.
One very Mexican backdrop.